Projects

IBM X-Force Cyber Range Content Design & Direction

Since October 2021, I have been leading the design and creative direction for the IBM state-of-the-art X-Force Cyber Range. I manage all of our content from experience storylines and immersive videos and imagery, to client and sales enablement. This is proprietary content, so please send me a request to view.

Jupiter Cowgirl E-Commerce Management and Design

I transitioned my e-commerce platform from Etsy to a self-built and self-managed website. All my designs are created using gouache, watercolor, or digital tools. This initiative involved web design, SEO, product development, and managing social media.

Right now, my goal is to build a stronger audience through community on social media. I have been working with Meta and Google Ads as well to reach additional demographics.

Consumer Reports Social Media Strategy

During my tenure at CR, I worked on a variety of projects and campaigns ranging from consumer privacy awareness, holiday shopping promotions and membership pushes, and promotion of Consumer 101 (NBC) and Consumidor 101 (Univision).

Freelance and Volunteer Work

Prior to starting at IBM, I did some freelance copy writing and graphic design work for a few small non-profits and community organizations. Currently, I do copy writing and graphic design for local community organizations as volunteer work.

My Specialties

Crafting stories that connect your brand with real people.

Content Strategy

Designing plans that align storytelling with business goals.

Creative Direction

Guiding projects to bring human-centered stories alive.

Brand Storytelling

Crafting narratives that resonate and inspire action.