IBM X-Force Cyber Range Creative Direction
What is the IBM X-Force Cyber Range? In short, it is a safe and fault-free space where clients can experience their worst possible day (a major cyber crisis). We fully immerse clients in a crisis scenario that encourages them to make quick decisions and collaborate as they would in a real-world incident. Our engagements are tailored primarily to the C-Suite and board of an organization, so I have a lot of experience translating complicated technical topics into business conversations.
As the Creative Director for the IBM X-Force Cyber Range, I own all of the assets from marketing assets, to engagement deliverables, to follow-up and reporting. I get to have a fair amount of fun when creating our scenarios, drawing from real-world cyber crises and threat intelligence. We immerse clients using videos, phone calls, simulated messaging, and unique imagery. While working on client-facing marketing materials, I use the IBM overall design style guide to focus our vision.
Washington DC Location Launch
March 2024
IBM X-Force launched the newest Cyber Range location in Washington DC in March 2024. To promote the newest center, I led:
The direction and script writing of a new promotional video
The direction of photographs for promotion of the Range
Immersive deliverables
2021 - Now
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Experience deliverables
2021 - Now
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